European Autos: Direct Sales Model Primer

Summary

After operating with a Franchised Dealer model for decades, many global auto OEMs are shifting towards Direct Sales. Jim Williamson, Senior European Autos and Industrials Analyst, and Mark Ryan, European Autos and Industrials Analyst,  explain the new model and examine:

• Who is best positioned to benefit from the new model
• How the model will affect the sector
• Pros and cons of selling directly to consumers
• The timeline and strategy for each of the large OEMs